40 Year Old Business Virgin with Sanjay Bhatia – the Founder of Izenda, L.L.C.

40 Year Old Business Virgin – Business Radio

Atlanta Business RadioCome join your hosts, Ted Jenkin and Kile Lewis;
CEOs of oXYGen Financial

This and EVERY Friday at 12pm as they interview local Atlanta Area CEOs to learn the do’s and don’ts of starting up, running, and growing a new business in today’s economy.


Today’s Guest –
Sanjay BhatiaSanjay Bhatia is the Founder of

Izenda, L.L.C.
75 5th St NW
Suite #206
Atlanta, GA 30308

Sanjay Bhatia is a first generation American, inventor, entrepreneur and pioneer in decision science and interactive data visualization.  Sanjay is founder of Izenda, the market leader in self-service reporting for Microsoft’s ASP.NET platform.  The company has been highlighted by Microsoft for its refreshingly simple approach to data analytics, is an ATDC Graduate and has been named one of the most innovative companies in georgia by TAG.  TechAmerica nominated Izenda “Cool Technology” of the year.  Sanjay has also won TIE entrepreneur of the year award as well as The Apex society’s Power 30 under 30.

Sanjay has an MBA from Georgia State and graduated with high honors from Georgia Tech with a BS in Computer Science. Prior to founding Izenda, Sanjay worked in engineering and consulting positions at Radiant Systems, Trilogy and Microsoft.

Sanjay has been highlighted on Sky Radio, Channel 9, Jezabelle, Micro-ISV, The Startup Podcast and Atlanta Business Radio.

Recreationally, Sanjay enjoys traveling to the world’s major cities, power yoga, hiking, biking, cooking, HDR Photography, acrylic painting and mixed medium digital artwork.

His vision and mission is to create simple tools that help people better understand their information in order to enhance the quality of their lives and organizations.

Corporate Information

Izenda, L.L.C., is a privately held, Atlanta-based software company. It has been serving medium-sized enterprises in the Atlanta area and the global developer community since 2002. The company uses an Agile software methodology and iterative evolutionary design to deliver high-quality software to customers in financial services, media, biotech, real estate and non-profit sectors. Izenda has successfully invented and sold developer technologies that bring us closer to true Model Driven Architecture with its Simplido and Ad Hoc platforms.

Izenda HQ

Atlanta, GA



Mission and Values

Izenda’s mission is to create agile business intelligence tools that empower ordinary people to make better business decisions.  We believe in the power of utilizing the power of metadata to create technology that takes hours or days rather than months or years to deploy.  At Izenda, we define software as the experiences we create for our customers and not just the features in our products.

Integrity. We do what we say and we say what we do.

Productive Creativity. The best designers and engineers sometimes create and contribute an order of magnitude more than everyone else. We strive for these standards.

Excellence. It is hard to define excellence, but you know it when you see it. We strive to create software that not only works, but inspires and impresses. To make that happen, we strive for higher standards in every decision, every line of code and every step we take.

Quality of Life. We want to be a part of projects what we enjoy creating and our customers enjoy utilizing. Our purpose is to profitably improve the quality of life for ourselves and everyone that we impact.


Like many great companies, Izenda started with humble beginnings.  The company was founded in a Georgia State University dorm room during one of the most significant downturns in the industry’s history.  Using agile methodologies and software components, Izenda started providing sophisticated solutions to government and non-profit customers with tight budgets and uncertain futures.  As the economy recovered, Izenda was perfectly positioned for aggressive growth with its lean structure and flexible platform and started delivering browser based business intelligence tools for medium-sized customers.  After frustrations with dealing with leading reporting solutions, Izenda made a big bet that changed the company.  In 2004, Izenda started developing the world’s first web-based reporting solution that used AJAX to deliver a highly responsive user experience.  After dozens of successful deployments, the company decided to launch its Reports platform to the world in 2006.  Izenda is now working on several enhancements, complementary products and higher levels of integration.

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About the author  ⁄ Ted Jenkin @ Your Smart Money Moves

Ted Jenkin @ Your Smart Money Moves


My friends and family all think I’m a workaholic, but I say I’m just a guy that loves to help people do better in life.

My mother is still the only one that calls me by my real name Theodore Michael, my wife calls me Teddy, but for the rest of you it is just plain old Ted.

Ever since I was a little kid, I always loved money and being an entrepreneur. In fact, I still have cassette tapes of me talking to my grandmother at the age of five and my mother tells me all the time how much I played with money as a kid...

Read More About Ted Here

Ted Jenkin is a frequent guest columnist for the Wall Street Journal and Headline News Weekend Express. He is the co-CEO of oXYGen Financial. You can follow him on LinkedIn @ www.linkedin.com/in/theceoadvisor or on Twitter @tedjenkin.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor regarding your individual situation. 

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