Do you have Klout? Yes, I spelled it correctly. There is a new website for all of you who use social media to grow your personal or business results. Klout has developed a methodology using over 35 variables of Facebook and Twitter to measure things such as true reach, amplification probability, and network score.
True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale from 1 to 100. Network score indicates how influential your engaged audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments, and retweets. (source: Klout)
As social media expands as a mechanism for growing new customers, business owners out there need to pay attention to websites like Klout. Shouldn’t your business know the following?
- Who are your most influential customers?
- Who are the influential people in your industry and geographical location
- Find out all over the world who is talking about your brand & how much internet reach they have
- Maximize your own influence and build positive conversations about your brand
You can end up using this personally or for your business. There are many different ways to market, and the internet can really provide you with key information that can allow you get to more of the people you want to meet. Check out www.klout.com today to find out your influence and reach on the net. Follow @Klout on Twitter.
oXYGen Financial, Inc. co-CEO Ted Jenkin is one of the foremost knowledgeable professionals in giving financial advice to the X and Y Generation.
Ted Jenkin, CFP®, AAMS®, AWMA®, CRPC®, CMFC®, CRPS®
Co-CEO and Founder oXYGen Financial, Inc.
Request a FREE consultation: www.oxygenfinancial.net
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