Personal Finance 101 – How To Value Your Business

One of the trickiest details of a good Buy-Sell Agreement is determining the purchase price to be paid for a departing owner’s interest in the business.  Most Buy-Sell Agreements create a formula to estimate the business’s actual “fair market value” and then derive a purchase price for an owner’s pro-rata share of the business.  Sometimes the Buy-Sell Agreement requires the business to be appraised by an independent qualified appraiser with special certifications.  Whether there is a formula in the agreement or an appraiser will be involved, the goal is identifying “fair market value” of the business and the interest to be transferred.  “Fair market value” is often defined as the price that would be paid between willing and independent buyers and sellers, assuming neither is being forced to buy or sell and both have good knowledge of the facts.  If a minority owner’s interest is being acquired or there are restrictions on subsequent transfers of an ownership interest (e.g. in a shareholders agreement), then “discounts” may be applied to the fair market value for the lack of control or lack of marketability.  Some common business valuation methods are outlined below, but there is no magic formula that fits all cases.

Book Value. The Book Value method is based on the net worth (i.e. assets — liabilities) of a business.  While this method is easy and relatively inexpensive, it uses historical values in the calculation.  These original values may not provide an accurate picture of the current value at the time of a triggering event.  Modifications to the book value method can be made to enhance the reasonableness of the valuation by getting updated values for certain assets.

Discounted Cash Flow (DCF). The DCF method values the business based on the “present value” of the projected net cash flow of the business over a future period of time.  Adjustments should be made for certain noncash expenses (e.g. depreciation, amortization), and allocations are often made for reasonable future capital expenses to allow the company to continue growing (e.g., equipment replacement).  Some business owners have difficulty with this method because of all of the variables involved and the assumptions made about future performance.

Multiples of Sales or Operating Profit. The method of using a “multiple” of sales or operating profit is similar to the DCF method above, but, instead of making assumptions about future returns, the valuation starts from actual past results to calculate a value of the business (of course, this still presumes that the business will continue to perform at least as well as in the past.)  Using a multiple is common for service businesses where tangible assets are not a reasonable gauge of the business’ value.  The multipliers used are often industry specific and can vary based on geography or the current economy.  The main problem with using industry multiples is adjusting for company-specific values and differentiators.

“Shootout” Provision – This business ain’t big enough for the both of us… A good Buy-Sell Agreement should have a solution for when an impasse is reached between business partners and one of you must leave.  This situation is often ignored by owners who don’t want to consider this ugly possibility, but having a framework in place can make that ugly possibility a little easier to handle. One solution is a Shootout provision (aka “put-call option”).  This provision allows a dissatisfied owner to “put an offer on the table” at a certain price per ownership unit of the company.  Then there is a time period (e.g. 30 days) when the other owners have the option to either (i) buy the dissatisfied owner’s interest or (ii) sell their ownership interest to the dissatisfied owner at the stated price.  Beware the rash decision to put an offer on the table if you do not have a very clear idea of the reasonable value of the company!  Don’t assume your partner’s will buy you out (they might sell…), and don’t assume the price paid to an owner 12 months ago is still an appropriate price.

Stipulated Value. What if you just don’t have any clue?  Some business owners meet periodically (e.g. every 12 – 18 months) and stipulate a value for the business to be used in the Buy-Sell Agreement until the next meeting.  If you plan to go this route, make sure to involve your tax, legal, and insurance advisors, and make sure the value is realistic in case a triggering event does occur.  If you have insurance policies in place to fund a buyout after an owner’s death, make sure your stipulated value and insurance coverage are always in line!

Regardless of how you derive the value of the business and the price to be paid for a departing owner’s interest, the value and the price must be fair and reasonable to all involved.  When a triggering event occurs, everyone should be fully comfortable and prepared to move forward with the plan.

This material is not intended to replace the advice of a qualified attorney or a tax advisor.  Before making any financial commitment regarding the issues discussed here, consult with the appropriate professional advisor.

Go to www.oxygenfinancial.net to request a consultation to figure out how what kind of buy-sell agreement is right for your business.

Written by: M. Patrick Callahan, Esq.

Ted Jenkin, CFP®, AAMS®, AWMA®, CRPC®, CMFC®, CRPS®
Co-CEO and Founder oXYGen Financial, Inc

Have Questions? – Get Your Business Answers Here

oXYGen Financial, Inc. co-CEO Ted Jenkin is one of the foremost knowledgeable professionals in giving financial advice and Smart Money Moves to the X and Y Generation.

Phone 1.800.355.9318 or 770.777.0427

oXYGen Financial - Atlanta Georgia Financial Service Experts

Securities and Investment Advisory Services offered through NFP Advisor Services, LLC (NFPAS), Member FINRA/SIPC. Oxygen Financial is not affiliated with NFPAS. NFPAS does not provide tax or legal advice.   This site is published for residents of the United States only. Registered Representatives and Investment Advisor Representatives of NFP Advisor Services, LLC (NFPAS) may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed. Not all products and services referenced on this site are available in every state and through every representative or advisor listed. For additional information, please contact NFPAS Compliance Department at 512-697-6000.   PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the web sites provided here, you are leaving this web site. NFP Advisor Services, LLC makes no representation as to the completeness or accuracy of information provided at these web sites. Nor is NFP Advisor Services, LLC liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third-party technologies, web sites, information and programs made available through this web site. When you access one of these web sites, you are leaving our web site and assume total responsibility and risk for your use of the web sites you are linking to.

About the author  ⁄ Ted Jenkin @ Your Smart Money Moves

Ted Jenkin @ Your Smart Money Moves


My friends and family all think I’m a workaholic, but I say I’m just a guy that loves to help people do better in life.

My mother is still the only one that calls me by my real name Theodore Michael, my wife calls me Teddy, but for the rest of you it is just plain old Ted.

Ever since I was a little kid, I always loved money and being an entrepreneur. In fact, I still have cassette tapes of me talking to my grandmother at the age of five and my mother tells me all the time how much I played with money as a kid...

Read More About Ted Here

Ted Jenkin is a frequent guest columnist for the Wall Street Journal and Headline News Weekend Express. He is the co-CEO of oXYGen Financial. You can follow him on LinkedIn @ www.linkedin.com/in/theceoadvisor or on Twitter @tedjenkin.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor regarding your individual situation. 

Background and qualification information is available at FINRA's BrokerCheck website.

No Comments

Leave a Comment