Don’t Get Tricked On Black Friday

After the turkey, the football, and the one awkward conversation with your cousin that happened to get stuck at the card table with you at the end of the big Thanksgiving table comes the second holiday during Thanksgiving week called Black Friday.  The day’s name originated in Philadelphia where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving. Use of the term began by 1966 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation began to be offered: that “Black Friday” indicates the period during which retailers are turning a profit, or “in the black.” (source: Wikipedia)

People often ask if me if Black Friday really offers good deals.    I have always responded with the answer, “It depends”.   The reason is that if you aren’t careful with your shopping you could end up paying the same prices you would have paid for merchandise on a non Black Friday day of shopping.   Here are some key things to watch out for if you venture out a 4 a.m. on Friday morning.

  •  Some discount or department stores may display a special “Black Friday” sale price on an item they discount that in actuality is not a lower price than the normal sale price they put on the item.  It is entirely possible that the price they are showing is also the lowest price they have ever offered for an item, but there are other stores in town that offer a cheaper price on the same item.   Make sure you know what price is really a good price.


  • Since stores often draw you in by giving some ridiculously advertising prices on a few items that they stock with a low amount of inventory, be careful not to become an impulse buyer.  Once you are in a particular store, you can easily be tempted to just tell yourself to ‘get it done’, and make bad purchases by buying items you really don’t need.


  • Depending on the particular store, they may have off season or overstocked inventory that they are trying to get rid of during the holiday season.  Keep your eyes open if there in a new model or upgraded version being released very soon.  You might end up paying a lower price on Black Friday, but since a new release is around the corner you could wait 60 to 90 days and get the discounted price anyway.


  • Be careful about the warranty pitch.   Since electronics will be very hot this season, it is also easy to feel like you got a really good deal on the product so the $69 warranty seems like a good deal as well.   Rarely will you see a Black Friday markdown on extended warranties.   Make sure you separate the purchase of the electronic product and the warranty itself.


  • Install a scanner in your phone.   If you have the kind of Smartphone that is able to bar code scan, this will be your easiest way to comparison shop on the internet.   I recommend at least taking a second look on the internet with so many holiday deals around free shipping.

Most of all, have fun if are going to brave the crowds on Black Friday.  Part of the shopping experience is to enjoy friends and family, but most important enjoy the people watching!

Visit  www.oxygenfinancial.net to request a free consultation with the leading financial experts for Generation X in the country.

Written by:

Ted Jenkin, CFP®, AAMS®, AWMA®, CRPC®, CMFC®, CRPS®

Co-CEO and Founder of oXYGen Financial, Inc

Ted Jenkin is one of the foremost knowledgeable professionals in giving financial advice and Smart Money Moves for Gen X & Y.

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About the author  ⁄ Ted Jenkin @ Your Smart Money Moves

Ted Jenkin @ Your Smart Money Moves


My friends and family all think I’m a workaholic, but I say I’m just a guy that loves to help people do better in life.

My mother is still the only one that calls me by my real name Theodore Michael, my wife calls me Teddy, but for the rest of you it is just plain old Ted.

Ever since I was a little kid, I always loved money and being an entrepreneur. In fact, I still have cassette tapes of me talking to my grandmother at the age of five and my mother tells me all the time how much I played with money as a kid...

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Ted Jenkin is a frequent guest columnist for the Wall Street Journal and Headline News Weekend Express. He is the co-CEO of oXYGen Financial. You can follow him on LinkedIn @ www.linkedin.com/in/theceoadvisor or on Twitter @tedjenkin.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor regarding your individual situation. 

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