Personal Finance 101: Generation X Series – What Kind Of Term Insurance To Buy?

Generation X is classically defined at people born between the years 1965 and 1979.    Pretty much those of you in your early 30’s to the mid 40’s.  However, having given personal financial advice to thousands of people, I can tell you that many of you who were born 1960 to 1964 fit within the Generation X type of financial and personal attitude.   Since I am 42 and have had a good deal of financial success, I’ve noticed some big mistakes that I see my generation making with their money and how they think about money.    This week I wanted to discuss what kind of term insurance to buy.

One of the questions I’m getting a lot from Gen X’ers as of late (especially those recently married in their late 30’s/early 40’s is around buying term life insurance.   Many people seem to be confused around their options and how they can buy the protection.   Before you purchase life insurance, make sure to always have a discussion of your goals followed by an analysis so you can figure out the right amount of insurance you need.  Then, you can focus on the right type of insurance.   I’ve always viewed term life insurance like renting in an apartment.  You are trying to provide your family with some level of protection/shelter for a period of time and then move out/eliminate the insurance.  Here are three different ways you can look at buying the protection.

  1.  GROUP TERM INSURANCE –   Many Gen X’ers look to get their term life insurance coverage through work.   For people in their 30’s and early 40’s, this can often be the most cost effective option in terms of price.   Many employers will allow you to buy some multiple of your salary from 2x to 8x your income depending on the plan you have at work.    This are great because they are very low cost.  However, Gen X’ers change jobs often and your new company may not have the same type of coverage.    What could be worse, however, is if your health changes over a period of a few years and you are unable to get outside coverage because you put all of your ‘life insurance’ eggs with your group term insurance.   This is a big mistake Gen X’ers don’t consider  because they still feel young and healthy.
  2. LOW COST NON-COVERTIBLE TERM INSURANCE (for 10,20, or 30 years) – Insurance companies generally play on a bingo board.  What this means is that depending on your age, health, etc. there are particular companies that price their term insurance product to win that space.  If you buy term insurance, your insurance agent should be able to show you 5 to 10 different carriers.   If you are buying the term insurance product from a proprietary agent, odds are you aren’t getting the best deal and that is where they make their best commission.    The best way to look at buying term insurance is to determine how long you will need the insurance and purchase a level premium/amount of a level period of time.  For example, if you have 20 years left on your mortgage and your kids are under the age of 10, a 20 year level term policy might make the most sense.   It’s best to run 10, 20, and 30 year term insurance numbers before you purchase policies so you can see the pricing across the board.   One of the down side risks with most of these term insurance policies is that they are not convertible.   You could keep the insurance forever at a higher premium in most cases, but cannot convert it to a permanent insurance policy should you have a need for more permanent protection.
  3. CONVERTIBLE TERM INSURANCE – One of the challenges in comparing term insurance premiums boils down to whether or not the policies are convertible.    You could have two different 30 year level premium term insurance policies side by side with one being priced at $200 more per year than the other.   The difference in price that if your term insurance policy is $500,000 (for example), you can convert this policy to a permanent life insurance policy without evidence of insurability.  This can be a big deal especially over the course of 5 or 10 years your health changes for any reason.

Most people don’t go home at night or wake up in the morning thinking about how much life insurance they need.   Especially for people marrying later in their 30’s/early 40’s and still having kids, it’s best to look into this before you are 45 when rates can really jump up on you and so can your health.   Make sure to always consult an independent insurance agent who can represent many carriers or pay a fee-based insurance advisor to help guide you through this difficult maze of insurance decisions.

Go to www.oxygenfinancial.net to request a consultation with the leading financial experts for Generation X in the country.

Written by:

Ted Jenkin, CFP®, AAMS®, AWMA®, CRPC®, CMFC®, CRPS®

Co-CEO and Founder of oXYGen Financial, Inc

Ted Jenkin is one of the foremost knowledgeable professionals in giving financial advice and Smart Money Moves to the X and Y Generation.

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About the author  ⁄ Ted Jenkin @ Your Smart Money Moves

Ted Jenkin @ Your Smart Money Moves


My friends and family all think I’m a workaholic, but I say I’m just a guy that loves to help people do better in life.

My mother is still the only one that calls me by my real name Theodore Michael, my wife calls me Teddy, but for the rest of you it is just plain old Ted.

Ever since I was a little kid, I always loved money and being an entrepreneur. In fact, I still have cassette tapes of me talking to my grandmother at the age of five and my mother tells me all the time how much I played with money as a kid...

Read More About Ted Here

Ted Jenkin is a frequent guest columnist for the Wall Street Journal and Headline News Weekend Express. He is the co-CEO of oXYGen Financial. You can follow him on LinkedIn @ www.linkedin.com/in/theceoadvisor or on Twitter @tedjenkin.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor regarding your individual situation. 

Background and qualification information is available at FINRA's BrokerCheck website.

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