When Smaller Saved Us Money

I live in Atlanta, so I do my very best to try to see all of the tourist attractions within my hometown city. Some people call them staycations, but there are really many day trips you can take to enjoy local attractions — especially if you live in a major metropolitan area. My wife and I happened to go to the High Museum to check out one of the special venues in the city of Atlanta. The pieces within the museum are a wonderful juxtaposition of traditional and contemporary art. We went specifically because there was an exhibition contrasting photographs of New York City and different parts of the South, including New Orleans.

When we were browsing through the different photographs of people and places, there was one photo of an entire block of stores in New York City in the 1960s. What was so amazing is that amongst the dozen or so stores in the photograph, not one of them was a chain. Each store had its own identity, whether it was grocery store, a shoe store, or a hardware store. You could sense the pride of each store owner by simply glimpsing at the storefronts prominently displayed.

The photograph reminded me of how we miss the days of small business owners who built relationships locally with the people who lived within the community. Remember the grocery store owner who was able to set up a tab for a family that lived around the corner? And the shoe store owner who knew the names of the kids of the parents who shopped at that store? I had a local convenience store right down the street when I grew up called Quik Check, and everybody loved it. I know many people think the Wal-Marts of the world save us money every day. These large stores might have better prices on an item here and there, but all of us end up spending more money as we wander the aisles, aimlessly forgetting why we actually came to the store. The older, local, smaller stores got us what we needed — and it was right down the street when we needed it. Someone cared about us then, whereas the big stores today only care about deepening their wallet share with us.

The museum also had tons of old coffee pots, cups, plates, and various other household items. When people once asked for a spot of tea, it truly meant a very tiny cup of tea. Not a venti-sized, drink-as-much-tea-as-you-can-until-you-can-no-longer-take-anymore, like we have today. There was no Teavana or super-sized coffee houses. When people had a cup of coffee or a bowl of cereal, it was always a small size, and there were no free refills. It probably saved everyone money because they ate less, drank less, and learned the art of portion control. Today, we keep thinking about how we can make it bigger. Look, when you’re staring down a Big Gulp of Fanta Orange soda at 9 a.m. in the morning, you know you have a problem. And no matter how much you love the Cheesecake Factory, you don’t need to eat an entire garden to enjoy a simple lunchtime salad.

Even the furniture was smaller. There were many antiques within the High, including sideboards and a chest that was used to store clothes. When you have no closet space and a dresser that can barely fit but fifteen or twenty things, then that’s most likely all you are going to own. Now we build bigger walk-in closets with more room than the size of my bedroom when was a kid. It’s a simple fact that the larger your living space is, the more stuff you’ll need to fill it up. If you don’t believe me, listen to George Carlin’s classic comedy on ‘Stuff.’

I’m not sure people have felt it in the wallet hard enough yet or care enough to see some sort of real counterculture in the United States. Sometimes the pain of where you need to go cannot happen until the pain of where you are is great enough for the change to happen. I don’t know if we will again see the days of smaller, locally owned businesses lining the streets. I don’t if we will again see the day when a spot of tea is really a spot of tea. I don’t know if people will shift from spacious living areas back to homes that are more correctly sized than the ones we have today. A trip to the museum reminded me that “smaller” can save you money.

Written by:

Ted Jenkin, CFP®, AAMS®, AWMA®, CRPC®, CMFC®, CRPS®

Co-CEO and Founder of oXYGen Financial, Inc – The Leaders in Gen X & Y Financial Advice and Services

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About the author  ⁄ Ted Jenkin @ Your Smart Money Moves

Ted Jenkin @ Your Smart Money Moves


My friends and family all think I’m a workaholic, but I say I’m just a guy that loves to help people do better in life.

My mother is still the only one that calls me by my real name Theodore Michael, my wife calls me Teddy, but for the rest of you it is just plain old Ted.

Ever since I was a little kid, I always loved money and being an entrepreneur. In fact, I still have cassette tapes of me talking to my grandmother at the age of five and my mother tells me all the time how much I played with money as a kid...

Read More About Ted Here

Ted Jenkin is a frequent guest columnist for the Wall Street Journal and Headline News Weekend Express. He is the co-CEO of oXYGen Financial. You can follow him on LinkedIn @ www.linkedin.com/in/theceoadvisor or on Twitter @tedjenkin.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor regarding your individual situation. 

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  • Avatar
    April 13, 2013

    It’s difficult to find knowledgeable people in this particular topic, however, you seem like you know what you’re talking about!

  • Ted Jenkin @ Your Smart Money Moves
    April 17, 2013

    Hopefully more gen x families will begin to get their lifestyles smaller.

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