As a financial advisor, I tend to be frugal when spending money. I use coupons; buy groceries on sale; get shoes and clothes off the rack; and purchase underwear in a three pack at Walmart. (Maybe this is more than you want to know about me).
So recently while in the car with my wife a commercial came on the radio for an Underwear clothing company. It intrigued me as they claimed that their underwear was made of such great quality and material that it felt like you were wearing nothing at all. A design guarantee that you will never get a wedgie and it will never ride up on you. They never stated how much the underwear cost, so the rest of the conversation with my wife was on how amazing that sounded, which then went into a 30min conversation on the history of the technological advancements of underwear. (Yes, we have been married a long time and that is how our conversations go).
Anyway, a few days later I get a package in the mail. In it is one pair of underwear. It seems my wonderful wife thought my interest in the commercial was so moving that she should buy a pair for me. So I proceeded to try them out. Man oh man, they were not kidding. I had never felt comfort like that. “Thanks honey. You are the best”. And after a quick kiss, “So how much did they cost”……”What??? For one pair.”
Seems that a growing trend of companies are offering higher end under garments. And people are buying them. If I was young and single, it would probably be a great conversation starter to pick up girls. Who wouldn’t be impressed that you spent that much on underwear? All the companies have various claims on why you need to spend so much and what makes them so great, but at the end of the day it really is just underwear.
Would you buy a $40 pair of underwear?
My Smart Money Move is to not get excited in the future, when listening to a commercial in front of my wife. Then maybe she’ll just get that 3 pack I ask for in my Christmas stocking.