Atlanta Small Business Profile – Amanda Wilbanks, Southern Baked Pie Company

On this week’s episode of the Atlanta Small Business Profile, our host, Ted Jenkin, caught up with Amanda Wilbanks, CEO of Southern Baked Pie Company. Amanda talks about how she began her pie baking business and how it all started by baking pies out of her home for her neighbors.

After learning to make her first pie from her mother-in-law and moving to a new neighborhood she thought the best way to meet her neighbors was by bringing them homemade pies. Not only was she right but her husband suggested that she begin to sell them at an upcoming festival in the area. After beginning to sell her pies at the festival on a Tuesday she had set up a tent and begun to design business cards and a logo by Thursday.

Amanda also shares with us some of her strategies for social media, attracting new customers, and the best way to attract the right talent to her business. She says that they have an extensive interview process with multiple different stages in order to really get to know the potential employee and make sure they work and fit in to the company culture.

Additionally she mentions the importance of never fearing rejection, and how this has helped her to persevere in growing and establishing her business. To hear more from Amanda and the story of her small business check out the full interview above.

Original article here.

About the author  ⁄ Ted Jenkin @ Your Smart Money Moves

Ted Jenkin @ Your Smart Money Moves


My friends and family all think I’m a workaholic, but I say I’m just a guy that loves to help people do better in life.

My mother is still the only one that calls me by my real name Theodore Michael, my wife calls me Teddy, but for the rest of you it is just plain old Ted.

Ever since I was a little kid, I always loved money and being an entrepreneur. In fact, I still have cassette tapes of me talking to my grandmother at the age of five and my mother tells me all the time how much I played with money as a kid...

Read More About Ted Here

Ted Jenkin is a frequent guest columnist for the Wall Street Journal and Headline News Weekend Express. He is the co-CEO of oXYGen Financial. You can follow him on LinkedIn @ www.linkedin.com/in/theceoadvisor or on Twitter @tedjenkin.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor regarding your individual situation. 

Background and qualification information is available at FINRA's BrokerCheck website.

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