Review Category : Marketing

5 Ways Pokémon Go Can Help Your Business

In the 70’s we had the Pet Rock, in the 80’s it was Cabbage Patch Kids, the 90’s was Beanie Babies and today we have the latest craze, PokemonGO.  The difference with this fad is that it is attracting the attention of adults.  Some are the young adults that might have played with the original Pokémon games and cards from 20 years ago.  But it is even attracting the 40 somethings, and if Grandma hears enough about it, we might be seeing our senior citizens playing as they go on their daily walks. So for those that are still messing with their Pet Rocks and have not heard about PokemonGO, here is a simple explanation.  Using a phone App, the player wanders the real world hunting for animated Pokémon monsters.  Gathering Pokémon, builds your collection and makes you more powerful to battle other players in game Gyms. The game is causing people to walk in areas where they might not ...

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How To Maximize Your Verizon Smart Rewards

When most people think about their loyalty rewards programs, the first words out of their mouths are about their frequent flyer miles.   In addition to that, families get into tracking their American Express Membership Rewards, point programs through their favorite hotel chains, and even from rental car programs throughout the country.   If you think its hard to manage your 401(k)’s and IRA’s, just ask those who have more than four or five frequent reward programs.   One program I stumbled upon recently through Verizon is something called the ‘smart reward’ program, and here are a few tips to maximize your Verizon points. OK.  Let me give you the scoop.  This could be one of the worst reward programs I have ever covered in my blog.   I love the fact that Verizon puts together some note within the ‘smart rewards’ site letting you know about their best price match guarantee and that other sites don’t always have authentic deals.  Here’s the newsflash.  ...

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A Donation Line On Your Dining Out Bill?

As I finished up a business breakfast the other day at J. Christopher’s in Atlanta, I handed over my credit card and waited for the bill to come over to the table. As I filled out the credit card receipt, I began to write down the tip I quickly calculated in my head and add up the numbers for the final bill. Then, something struck me. It looked like there was an extra line and I wasn’t sure that I had filled out the credit card receipt correctly. It dawned on me as I re-read the line items that there was a new line on this receipt titled “donation”. Donation? Since when did donation become a line item on a breakfast, lunch, or dinner bill? I wrote an article several years ago http://bit.ly/1PaR5rB called Santa Clause at Five Below about the growing trend in department stores and supermarkets who ask you if you want to make a donation every single ...

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Text Marketing Will Be As Big As E-Mail

My first computer was a Commodore 64, does that make me sound old?   It sure makes me feel old.   As technology continues to weave its way into our lives, so does the way that marketers evolve to get their messages in front of us as consumers.   Just text Ted to 89800 and click the link to learn more about me and you’ll see what I mean.   Let’s look at a quick evolution of how certain types of marketing is getting more difficult and why text marketing, in my opinion, is the complete wave of the future. Direct Mail- Let’s face it, when was the last time you got a pen pal letter or even a handwritten thank you note at home?   99% of your mail is either bills or junk mail.   20 years ago, direct mail marketing and packages such as Val-Pak were very popular. I have learned firsthand that you are lucky with a 1% hit rate with direct ...

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The Lost Art Of The Hand Written Thank You Note

I’m really not sure why any of us get excited about going to get our mail every day.   Even though we know that ultimately the mail will deliver us three pieces of mail that are bills, five different types of non-sensical catalogues we didn’t order, and one incredible bulky Val-Pak stuffed with coupons, we still never get tired of the intrigue of opening up mail.   Even the halfhearted effort of companies that send us birthday cards unsigned still doesn’t seem to be able to break our spirit around the excitement of getting the mail.     Every once in a while when the sun shines bright and the weather is oh so perfect, it comes to our amazement that somebody today actually sends us a hand-written note and there it is; our day is made. For more than twenty years now, I have never stopped sending hand written thank you notes. Notes that have a personalized message so ...

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Uber For Seniors?

Uber for seniors?   I have no idea if this will ever be a business model, but I did have a laugh and an awakening moment the other day at one of my client’s homes over a cup of coffee.     In Fulton County (Atlanta), I was completely unaware of the amazing car services that are available to seniors to get around town.  With all of the new restaurants, shopping, and entertainment venues, even those that can’t drive or don’t have family to help them can get access to these cool services. The first of these services is the DART S Service.  It was started back in 2010 and to be eligible for the program you must: Be a Fulton County resident 55 years or older Have limited access to transportation Doesn’t own a car Permanently or temporarily cannot safely operate a vehicle Has no consistent means of transportation Has no access to services within reasonable walking distance To apply for the ...

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How Many Mailers for Mountain Property do You Get

You know what I’m talking about.  Those flyers you get in the mail for that fabulous property in the North Georgia mountains for some rock bottom price.  They usually have some picturesque view of a stream and a beautiful cabin in the corner.  How tempting is that?   4.3 acres with mountain views and river access for only $7,500.  And let’s not forget in big letters across the top “Land Liquidation” or “One Day Only” to get you to act quickly. So is this a good deal, or just clever marketing. Just like the hay day of the Timeshare sales strategy, if you go to check out one of these deals, you are going to get the hard seminar sales pitch.  You remember; you just had to sit thru a 90 minute presentation that ended up with you being cornered until you relented or forced your way out.  And the ‘From Only $7,500’ is not what you saw in the picture; ...

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Listen To What The Baby Has To Say

I am a complete marketing junkie, so I have to give props to financial companies that take risks to launch edgy marketing campaigns.  Historically, investment companies are boring advertisers showing couples taking a bicycle ride, smelling the roses on their front porch, or some actor looking all serious on camera about the ‘serious’ investment company.   I was a bit melancholy this year to see the last installments of the E*Trade baby commercials which completed a tremendous six year run of ad spots. For a marketing campaign to be successful, it has to leave a mark etched in our mind that will last for many years to come.  Think about slogans like Nike’s Just Do It or Wendy’s Where’s The Beef that you can remember just like it was yesterday.   When the E*Trade baby aired during the Super Bowl in 2008, the commercial made us all laugh while at the same time beginning the drip the ideas of what we could ...

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Three Reasons Why Software Sales Guys Go Broke in Buckhead

Just closed a big deal, didn’t you?   Now you are the big man on campus as you swiftly exit Johnny’s Hideaway and slide down to Landmark Diner for a 3 a.m. burger.  You pop a ride home with Uber so you don’t bang up the finely tuned up Porsche you just bought, and then it’s on to five days at a four star hotel in Cost Rica.  While it seems like your leading the life of Riley, your ATM statement says otherwise leaving you scratching your head on where all of your cash is going.  So why do software sales guys go broke in Buckhead?  Here are three insights from the Tech Financial Advisor. Bar bills, fancy restaurants & night clubs: We’ve all been there when someone pulls out their credit card and buys a round of drinks for the whole group.  What do you have to show when you wake up the next morning with a $300 bar tab?  ...

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Five Ways Social Media Can Make You Money

There are still some people who are avoiding the whole game of social media.   They don’t quite get Twitter or have no interest in Facebook.  In fact, even if they are in the business community they haven’t added their entire professional summary to LinkedIn.  If the whole idea of social media hasn’t garnered your attention, perhaps the notion of putting some dollars in your pocket would be more intriguing.  Here are my five smart money moves on how social media can help you make some cash. Coupons and Deals- If you “follow” the financial people who are ‘frugal’ or cheap on social media websites like Twitter, you can get great advice on coupons, deals, and savings ideas.   Getting these deals just in time can even give you ideas on weekend events where you can receive discounts to places like fairs and festivals. Job Opportunities- Being in relevant groups and paying attention to discussions may help you land your next greatest ...

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