Review Category : Sales

Seven Ways The Word SALE Messes With Your Brain

There are lots of four letter words in the dictionary that makes us do abnormal things. Words like FREE and ZERO are two of the most powerful marketing words that I have shared with you in the past columns at Your Smart Money Moves. However, possibly the most powerful word when it comes to spending money is the word S-A- L-E. It just makes us plain old buy things we wouldn’t normally do otherwise. Here are seven ways the word S-A- L-E changes the way you think about money. 1. Can I afford it? The word sale makes you remove the concept of do I need it to can I afford it? This small shift in thinking could push you over the edge to buy something simply because it now fits within the price range you had in mind. 2. I have no use for this – There are plenty of things that you own that you really never had ...

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Text Marketing Will Be As Big As E-Mail

My first computer was a Commodore 64, does that make me sound old?   It sure makes me feel old.   As technology continues to weave its way into our lives, so does the way that marketers evolve to get their messages in front of us as consumers.   Just text Ted to 89800 and click the link to learn more about me and you’ll see what I mean.   Let’s look at a quick evolution of how certain types of marketing is getting more difficult and why text marketing, in my opinion, is the complete wave of the future. Direct Mail- Let’s face it, when was the last time you got a pen pal letter or even a handwritten thank you note at home?   99% of your mail is either bills or junk mail.   20 years ago, direct mail marketing and packages such as Val-Pak were very popular. I have learned firsthand that you are lucky with a 1% hit rate with direct ...

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Don’t Trust Sales People Who Wear Pinky Rings, Bow Ties, or Chew Gum

Sales people come in all shapes, sizes, and personalities.   We generally know why most people buy from someone.  It’s because they like them and they trust them.  Even though I’m in the business of sales, I have to buy many things from people as well.  I’ve come to the conclusion that there are three types of people I would never buy something from at any point in my future.   Those that wear pinky rings, bow ties, or chew gum.   Here’s the lowdown on these sales personalities. The Pinky Ring–  I’ve watched many of the recent Marvel Comics movies including Iron Man and the Green Lantern.  Just because you watch one of these movies doesn’t mean you deserve to wear a Green Lantern pinky ring or some ruby stoned pinky ring that looks like it popped out of a gumball machine at Publix.   The pinky ring screams of Mafioso movies I’ve watched like the godfather, and every time I get pitched ...

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