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Entrepreneur Series – Lesson 8 – The Marketing Plan

Marketing your products and services is the lifeblood of a new business.   While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.   In my opinion, if you look at the three big areas of business: marketing, the actual product or service you are offering, and client service, marketing is the one driver that can help sustain a business even if the other two areas are slightly subpar.    There are really two parts to the marketing plan.   One section involves dealing with implementing strategies that will specifically drive new client acquisition.   The other arena is building the brand of your new company. Many new entrepreneurs substantially underestimate the time and money it will take do marketing in the first year of their business.    From a time perspective, your networking functions, community involvement, and meeting face to face with ...

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Entrepreneur Series | Lesson 2: Incorrectly Pricing Your Product Or Service

In the first year of a start up operation, there is a great focus of energy from the new business owner on client acquisition. Gaining new customers opens the floodgates for the generations of revenue to pay the bills of the business. However, one of the tough lessons learned by young owners is not thinking clearly though pricing out the services of your business correctly. Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself. If you set this pattern up early with clients, it can be very difficult down the road to raise your prices with your initial customers. Here a few tips to determining if the price is right on your new product or ...

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Entrepreneur Series – Lesson 8 – The Marketing Plan

Marketing your products and services is the lifeblood of a new business.   While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.   In my opinion, if you look at the three big areas of business including marketing, the actual product or service you are offering, and client service, marketing is the one driver that can help sustain a business even if the other two areas are slightly sub par.    There are really two parts to the marketing plan.   One section involves dealing with implementing strategies that will specifically drive new client acquisition.   The other arena is building the brand of your new company. Many new entrepreneurs substantially underestimate the time and money it will take do marketing in the first year of their business.    From a time perspective, your networking functions, community involvement, and meeting face to ...

Read More →

Entrepreneur Series – Lesson 2 – Incorrectly Pricing Your Product Or Service

In the first year of a start up operation, there is a great focus of energy from the new business owner on client acquisition.   Gaining new customers opens the floodgates for the generation of revenue to pay the bills of the business.   However, one of the tough lessons learned by young owners is not thinking clearly though pricing out the services of your business correctly. Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself.   If you set this pattern up early with clients, it can be very difficult down the road to raise your prices with your initial customers. Here a few tips to determining if the price is right on your new product ...

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You Are Invited to a Free Webinar -5 STRATEGIES TO IMPROVE THE BOTTOM LINE OF YOUR BUSINESS IN 2011

5 STRATEGIES TO IMPROVE THE BOTTOM LINE OF YOUR BUSINESS IN 2011 Join us as Ted Jenkin, CFP®, AWMA®, CRPC®, AAMS®, CMFC®, CRPS®, co-CEO and Founder of oXYGen Financial, discusses 5 key strategies to improve the bottom line of your business.  We will explore: •  How to lower your overall income taxes •  How to reduce your fixed costs in the business •  How to increase wallet share with your existing clients •  How to improve overall client acquisition •  Determining the best insurance and retirement plan to have in place •  Is your dashboard green, yellow or red? Space is limited, so reserve your spot today! SELECT YOUR TIME BELOW!!!!! CLICK HERE TO REGISTER When: Wednesday, June 15, 2011 8:00 AM – 9:00 AM EDT CLICK HERE TO REGISTER When: Wednesday, June 15, 2011 7:30 PM – 8:30 PM EDT   ...

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Free Webinar – 5 STRATEGIES TO IMPROVE THE BOTTOM LINE OF YOUR BUSINESS IN 2011

5 STRATEGIES TO IMPROVE THE BOTTOM LINE OF YOUR BUSINESS IN 2011 Join us as Ted Jenkin, CFP®, AWMA®, CRPC®, AAMS®, CMFC®, CRPS®, co-CEO and Founder of oXYGen Financial, discusses 5 key strategies to improve the bottom line of your business.  We will explore: •  How to lower your overall income taxes •  How to reduce your fixed costs in the business •  How to increase wallet share with your existing clients •  How to improve overall client acquisition •  Determining the best insurance and retirement plan to have in place •  Is your dashboard green, yellow or red? Space is limited, so reserve your spot today! SELECT YOUR TIME BELOW!!!!! CLICK HERE TO REGISTER When: Wednesday, June 15, 2011 8:00 AM – 9:00 AM EDT CLICK HERE TO REGISTER When: Wednesday, June 15, 2011 7:30 PM – 8:30 PM EDT   ...

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