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Daymond John Tells Me How To Swim In The Shark Tank

As featured On Miller Lite Tap The Future, enjoy this article and more with Miller Lite: http://bit.ly/1fCnjV6  Even though I run a financial services company full time and help individuals and business owners as a Private CFO® reach their goals, from time to time I get the privilege of having a press pass to speak with some of the brightest business minds in the world.   My press pass took me last week to a well known club in Midtown Atlanta to go face to face with business leaders in the Atlanta community and front and center with Shark Tank’s own Daymond John. On Tuesday, October 22nd, five teams of entrepreneurs pitched their heart out at the Miller Lite Tap the Future Live Pitch Event, but only one team was selected as the potential winner from the Southeast. Miami-based Elebev impressed Daymond John from ABC’s “Shark Tank” with their product Sfiro, transparent ice spheres that make beverages safer and more enjoyable.  Before the event, I ...

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Entrepreneur Series – Lesson 8 – The Marketing Plan

Marketing your products and services is the lifeblood of a new business.   While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.   In my opinion, if you look at the three big areas of business: marketing, the actual product or service you are offering, and client service, marketing is the one driver that can help sustain a business even if the other two areas are slightly subpar.    There are really two parts to the marketing plan.   One section involves dealing with implementing strategies that will specifically drive new client acquisition.   The other arena is building the brand of your new company. Many new entrepreneurs substantially underestimate the time and money it will take do marketing in the first year of their business.    From a time perspective, your networking functions, community involvement, and meeting face to face with ...

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Entrepreneur Series – Lesson 8 – The Marketing Plan

Marketing your products and services is the lifeblood of a new business.   While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.   In my opinion, if you look at the three big areas of business including marketing, the actual product or service you are offering, and client service, marketing is the one driver that can help sustain a business even if the other two areas are slightly sub par.    There are really two parts to the marketing plan.   One section involves dealing with implementing strategies that will specifically drive new client acquisition.   The other arena is building the brand of your new company. Many new entrepreneurs substantially underestimate the time and money it will take do marketing in the first year of their business.    From a time perspective, your networking functions, community involvement, and meeting face to ...

Read More →