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Text Marketing Will Be As Big As E-Mail

My first computer was a Commodore 64, does that make me sound old?   It sure makes me feel old.   As technology continues to weave its way into our lives, so does the way that marketers evolve to get their messages in front of us as consumers.   Just text Ted to 89800 and click the link to learn more about me and you’ll see what I mean.   Let’s look at a quick evolution of how certain types of marketing is getting more difficult and why text marketing, in my opinion, is the complete wave of the future. Direct Mail- Let’s face it, when was the last time you got a pen pal letter or even a handwritten thank you note at home?   99% of your mail is either bills or junk mail.   20 years ago, direct mail marketing and packages such as Val-Pak were very popular. I have learned firsthand that you are lucky with a 1% hit rate with direct ...

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Be On The Lookout For These Four Financial Scams

How many of you have received this type of e-mail at one point in your life . . . MY AIM OF CONTACTING YOU IS TO SEEK YOUR ASSISTANCE IN TRANSFERRING THE SUM OF THIRTY FIVE MILLION UNITED STATES DOLLARS ONLY (US$35,000,000) OUT OF NIGERIA AND INTO YOUR TRUSTED BANK ACCOUNT ABROAD. THESE FUNDS WERE PART OF THE FUNDS, WHICH WAS FOUND IN HER LATE HUSBAND’S PRIVATE ROOM. IMMEDIATELY AFTER HIS SUDDEN DEATH LAST YEAR AND SHE QUICKLY INFORMED ME, SINCE I VIRTUALLY RUN MOST OF HER SECRET BUSINESS BOTH HERE IN NIGERIA AND OVERSEAS, AS SHE HAS A LOT OF CONFIDENCE IN ME AND FORTUNATELY WITH MY IMMEDIATE ASSISTANCE, AND CONTACT WE WERE ABLE TO DEPOSIT THE MONEY IN A SECURITY VAULT PENDING WHEN THE WHOLE SITUATION WILL BE CALM. These scams were known as the Nigeria Scam letters, and most consumers know that if they receive these they should immediately delete them and not respond.   However, today there ...

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Just One Pen Pal Letter . . . Please

Bills.   Nobody likes getting them in the mail and it’s even less fun for people to have to sit down over the weekend and pay them.    It’s part of the reason why on line bill paying has become so successful.  It isn’t just the fact that the whole process is much easier, but now that bills can be delivered electronically you don’t have that extra pain of opening up the envelope wondering just how much it’s going to be this month. If you are married or have a partner, usually one of you ends up being the main person that pays most or all of the bills.   You get that distinct pleasure of seeing cable, gas, electric, and credit card bills where you put most of your expenditures. Most of us, including me, for some bizarre reason look forward to getting the mail out of the mailbox to see what we get every day.   I don’t really know what we ...

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I am officially couponed out!

I don’t think couponed out is a real phrase.   But if it was, that is exactly how I think most of us would be feeling these days from the onslaught of daily deals we get.    Many years ago, I remember my Mom picking up the Sunday newspaper to pull out the coupon section to begin clipping.   Coupons were neatly laid out in one section of the newspaper, and you could quickly cut out the five or ten that you thought you would use for your Sunday grocery shopping.  Every once in a while in the Parade magazine insert there was an additional coupon for something like coffee or yogurt that you could add to little pile of coupons.  Putting that scissor to the Sunday paper was almost cathartic in nature as you could feel the savings coming in your pocket.   When you went food shopping, the supermarket may have also had its own insert that you put in your shopping ...

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The Technology Sabbath

I’m not really sure sometimes that all the technology we have has made everything so much better.    When you walk through the mall most people don’t make eye contact because they are looking down at their smart phone.   Well, nice to meet you as well.    If you look around the dinner tables at these casual fare restaurants, usually one or two people aren’t even engaged in the conversation because they are engrossed in a texting conversation.  Well, those must be some interesting dinner conversations.   Each time the phone buzzes on the tables, it creates a Pavlovian reaction that makes us salivate to see what it is in your e-mail.  Well, just pick up the phone every time is calls your name.   When do we need a relief from technology? There’s been a lot of debate recently on how much technology is too much technology.    It made me think about how many evenings I’ve got my laptop open, my smart phone ...

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When Was The Last Time You Got Really Good Service?

You would think with all of the customer surveys we via e-mail and the little cards you see at hotels or restaurants that say “please rate my service”, we should start to see an upgrade in the service we get from businesses every day. I am here to tell you the exact opposite.  I think we will see a continual decline in the service we get from all types of businesses, and for the life of me I can’t remember the last time I got really good service. I’ve always believed that happiness is often dictated by expectations met or unmet. Many of these businesses are always curious to know what you thought about the service, but rarely when your turn comes to actually get some service does it get done.  What happened to the age old adage that the customer is always right? In today’s customer service queues, the on line representative will spend most of their time telling you it’s not ...

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If Time Equals Money You Better Know How To Uncheck A Box

The names of two very famous magazines are front and center on the racks of grocery and book stores all across the country.  Those two names are Time Magazine and Money Magazine.   As I’ve learned over the years, time and money are two really interchangeable parts and it is usually tough to have to both at the same time.   In a famous Eagles song they sing, “You can spend all of your time making money, or spend all of your money making time”. With the proliferation of the internet, we are often encouraged to sign up for services with different companies on line that are supposed to offer us services or deals that can save us time or money.  These range from our MP3 players to coupon sites to the colleges we attended. If you are like me, many days I open my e-mail and wonder how I got on the newsletter list which sits in my e-mail box that ...

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Check it out – Hardtofind800numbers.com

Have you ever scoured a website and searched around for a customer service number only to become frustrated that you can’t find the right phone number to reach a human being.   Some of the major corporate websites bury those numbers in hard to find places so the majority of contact can come through e-mail. It may also be that once you do have the phone number, you simply want to know the quickest way to get to speak to someone about your situation.   Hardtofind800numbers.com has only one major purpose.  This being to quickly help you find those 800 numbers so you can get your problem solved or reach the right area to serve your needs. From Wal Mart to the White House, the website has about 200 different 800 numbers from some of the major companies, magazines, and internet sites.   If you are in a quick bind to find one of these numbers, check this one out and add it ...

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Join the mob?

Is the mob coming to a town near you?  If Al Capone was in the business of giving out coupons, he surely would want to add www.scoutmob.com to his gang. Scoutmob is a really cool website that allows you to get mobile coupons that are there to serve the people who live in a local city.  Here is how it works: 1) Scoutmob creates exclusive deals at places locals actually go. 2) You read the deal, and if you like it you enter your phone number and your cell phone carrier.  The deal gets shot out to your mobile phone. 3) You must check your e-mail daily because you get a limited amount of time to claim a deal.  You may have a longer time to actually use the deal. 4) Score the deal and do it again tomorrow. Best of all, if you know of or own a local business you can schedule a deal in your city.   Have ...

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