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Seven Ways The Word SALE Messes With Your Brain

There are lots of four letter words in the dictionary that makes us do abnormal things. Words like FREE and ZERO are two of the most powerful marketing words that I have shared with you in the past columns at Your Smart Money Moves. However, possibly the most powerful word when it comes to spending money is the word S-A- L-E. It just makes us plain old buy things we wouldn’t normally do otherwise. Here are seven ways the word S-A- L-E changes the way you think about money. 1. Can I afford it? The word sale makes you remove the concept of do I need it to can I afford it? This small shift in thinking could push you over the edge to buy something simply because it now fits within the price range you had in mind. 2. I have no use for this – There are plenty of things that you own that you really never had ...

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10 Places To Get Free Stuff On Your Birthday

It’s my birthday and I’ll cry if I want to….was a famous song done by Lesley Gore in 1965 that has stood the test of time.   In the seven years I have been bringing you smart money moves, one topic I haven’t discussed is how to get free schwag on your birthday.   So, here is my top ten list on places to get FREE stuff on your special day. Auntie Anne’s – Sign up for Pretzel Perks and get a free pretzel on your birthday. Chick fil a – Become an Email Insider and get a special birthday offer. Dunkin’ Donuts – Get a free beverage on your birthday by signing up for the DD Perks Rewards Program. Hallmark – Get a free card and a coupon for 20% off one item when you become a Hallmark Crown Rewards member. Moe’s Southwest Grill – Get a coupon for a free birthday burrito when you join their eWorld. Panera – Join MyPanera and get a free pastry on your birthday. RedBox – Get the Redbox Play Pass and receive ...

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FREE Always Comes With A Significant Cost

The President recently announced his intention to get a proposal through Congress that would make two years of community college ‘free’ for students.  Of course, the plan doesn’t have an actual price tag attached to it yet.  I guess it may not matter because all we do know is that it would be ‘significant’ if some 9 million students across all 50 states would benefit with an average bill of close to $4,000 per child. I am personally not for this proposal, but here are some potential thoughts on some pros and cons of creating this new type of free schooling proposition: CONS: Doesn’t solve the real problem:  The real issue is the runaway freight train of college costs.  We already have well over 50 colleges and universities that more than a 1 billion dollar endowment.   And, these are supposed to be non-profit organizations, right?  There’s an oxymoron if I have ever heard one. Will needy children actually benefit?:  Most ...

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The Top Five Things People Like To Steal

Tell me lies. Tell me sweet little lies. I do enjoy Fleetwood Mac’s music and for years people have been convincing themselves that there IS a difference between a lie and a ‘white lie’. Y ’know, the lies that don’t really count. If you asked most people on the street, they will vehemently deny ever having been a thief in their lifetime. However, most of us at one time or another have magically ‘borrowed’ something that wasn’t ours and conveniently it never got returned. Here is my top five list of things people like to steal. PENS- Does it really matter when you realize five minutes after leaving the Chinese takeout place that you lifted the one pen they had to sign off on the credit card slips. Nah! You ‘earned’ that pen from paying more than you should anyway . . . that is at least according to you. Whether it is a hotel room, the cube next door ...

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10 Restaurants In (and Around) Atlanta Where Kids Eat Free

Having studied marketing for the better part of twenty five years, I have learned that the words FREE, ZERO, and SALE are some of the most powerful to get us as consumers to take action.  With the rising costs of dining out, wouldn’t it be great to be able to take the family out without breaking the budget.   One way to dine well in Atlanta and keep a few dollars in your wallet is to scour the area you live in for Kids Eat Free deals.   While these deals are typically for kids under 12 (or 10 some cases), you can get these savings from local establishment to really large chains across America.  Here are ten to check out in the ATL. South City Kitchen– (Vinings) You better get here promptly at dinner time because Sunday through Thursday kids under 12 eat free from 5 p.m. to 6 p.m. when an adult entrée is purchased.   Some of the best Southern ...

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You Lost $24 Billion In 16 Days Mr. Government?

According to the USA Today (10/18/2013), the 16 day Government shutdown cost the economy jobs, delayed mortgages, and lost retail sales.  The numbers aren’t fully in yet, but it is purported to be at least 12 billion dollars and possibly as much as 24 billion dollars for the stalemate that took place in Washington, D.C. over the past several weeks. As a 22 year veteran financial advisor, you don’t advise someone to take out a Target store card right after they have maxed out their Sears and Nordstrom store cards.   We all know that piling up lots and lots of credit card debt is simply an unsustainable way to manage a financial budget.  What we all don’t know today is when the balloon will burst. It’s not a smart money move to lose 12 billion, let alone 24 billion, but I’ve come up with my list of things that we could have done with 24 billion. We could have handed ...

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What do Bernie Madoff, Allen Stanford, and the word SALE have in common?

None of us like the idea of going bankrupt. The whole notion of losing all of our money or being in a financial position where we tell ourselves we have to give up and wave the white flag can be a simply awful feeling. We’ve seen over the past decade some colossal meltdowns of investments that, at first glance, appear to be bullet proof until they turned out to be massive Ponzi schemes and frauds such as in the cases of Bernie Madoff and Allen Stanford. In the flick of a switch, those millions and millions of dollars in investments became a black hole of nothingness seemingly overnight. So what in the world do these guys and the world SALE have in common? In helping many people manage their budgets and family finances, words like SALE, FREE, and ZERO are some of the most dangerous words in the English language. If you’re not careful with how you make up your ...

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