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Why Facebook and Instagram Will Make You Spend Money…And There Is Nothing You Can Do About It!

A few weeks ago, my family was walking through the food hall in Ponce City Market on a Saturday morning.  It was about 30 minutes before everything actually opened up, but the place was buzzing with walkers and talkers already.  What was most interesting more than the strollers, were the dozens of Instagrammer teams that were out and about with their snazzy outfits, portable lighting kits, and super high def digital cameras, snapping shots that were sure to hit Instagram with the latest and greatest of what you need to know. Our imagination is the most powerful thing that we all have in our possession.  Seventy-nine percent of smartphone users check their phone within 15 minutes of waking up, and the most popular time for using Facebook and Instagram is in the evening. About half the time we spend is on our news feed or checking the Instagram stories for the day. (source bizjournals.com).  Every time we look at these ...

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What Happened To My Precious Pandora?

As I pulled up my favorite Pandora station, Red Hot Chili Peppers, I anxiously awaited the install of some cool track like Scar Tissue or Give It Away.    Instead I was greeted with a movie trailer-like 30-second ad followed by a plumbing ad followed by a ‘what’s your favorite sandwich’ Panera ad.   A song later, I got hit with another ad and then followed up by yet another.   The frustration seeped quickly through my blood as all I wanted to do was listen to a few tunes of my favorite rock band.   It dawned on me recently that new technology launched through apps or a website is really exciting when it is unencumbered by the fact that eventually it will need to make money.   Think about these examples below. FACEBOOK– Facebook is still one of the most widely used social mediums that exist today.  However, like all technology machines built for growth it inevitably needed to produce a profit.    It ...

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