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Text Marketing Will Be As Big As E-Mail

My first computer was a Commodore 64, does that make me sound old?   It sure makes me feel old.   As technology continues to weave its way into our lives, so does the way that marketers evolve to get their messages in front of us as consumers.   Just text Ted to 89800 and click the link to learn more about me and you’ll see what I mean.   Let’s look at a quick evolution of how certain types of marketing is getting more difficult and why text marketing, in my opinion, is the complete wave of the future. Direct Mail- Let’s face it, when was the last time you got a pen pal letter or even a handwritten thank you note at home?   99% of your mail is either bills or junk mail.   20 years ago, direct mail marketing and packages such as Val-Pak were very popular. I have learned firsthand that you are lucky with a 1% hit rate with direct ...

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Use The KISS Principle

Today it is more complicated than ever for the average investor to really understand how to pick a mutual fund.   Most novices may choose a fund if it has a 4-star or 5-star ranking.   Or they decide to pick a fund because they did a Google search for best returns and then select one from the top of list.  The truth is, most investors today would be lucky if they could name one or two actual positions that their mutual fund owns if they were asked.  In my opinion fund companies could become more friendly if they used the Keep It Simple Stupid principle. First, mutual fund companies should provide consumers some sort of simple x-ray software so when they choose to buy multiple funds from a fund company, an investor can at least have some idea about how much the different funds overlap.  Far too often, I see consumers who own three or four different mutual funds only to ...

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Listen To What The Baby Has To Say

I am a complete marketing junkie, so I have to give props to financial companies that take risks to launch edgy marketing campaigns.  Historically, investment companies are boring advertisers showing couples taking a bicycle ride, smelling the roses on their front porch, or some actor looking all serious on camera about the ‘serious’ investment company.   I was a bit melancholy this year to see the last installments of the E*Trade baby commercials which completed a tremendous six year run of ad spots. For a marketing campaign to be successful, it has to leave a mark etched in our mind that will last for many years to come.  Think about slogans like Nike’s Just Do It or Wendy’s Where’s The Beef that you can remember just like it was yesterday.   When the E*Trade baby aired during the Super Bowl in 2008, the commercial made us all laugh while at the same time beginning the drip the ideas of what we could ...

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How Marketers Manipulate Us To Buy More Stuff!!

Did you know that the highest paying job in America is and will always be marketing?  That’s right.  No matter how good your product is, it all doesn’t matter if you can’t get people to line up and make a purchase.   Marketers are smart.  Marketers are cunning.  Marketers (well some of them anyway) have learned the secret sauce that makes us want to buy more stuff even though we don’t really need it or even want it!   If you pay attention, you can learn the tricks of the trade but here are three ways that marketers learn how to separate you from your money: We Don’t Buy In Absolute Terms–   In one of my favorite books, Predictably Irrational by Dan Ariely, he discussed the theory of relative pricing vs. absolute pricing.   Don’t confuse this with the idea of presenting you with three choices knowing that you’ll likely pick the one in the middle.  In the case below of the Economist ...

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What Happened To My Precious Pandora?

As I pulled up my favorite Pandora station, Red Hot Chili Peppers, I anxiously awaited the install of some cool track like Scar Tissue or Give It Away.    Instead I was greeted with a movie trailer-like 30-second ad followed by a plumbing ad followed by a ‘what’s your favorite sandwich’ Panera ad.   A song later, I got hit with another ad and then followed up by yet another.   The frustration seeped quickly through my blood as all I wanted to do was listen to a few tunes of my favorite rock band.   It dawned on me recently that new technology launched through apps or a website is really exciting when it is unencumbered by the fact that eventually it will need to make money.   Think about these examples below. FACEBOOK– Facebook is still one of the most widely used social mediums that exist today.  However, like all technology machines built for growth it inevitably needed to produce a profit.    It ...

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Entrepreneur Series – Lesson 5 – You Must Hire Professional Consultants

Since many new entrepreneurial ventures are often started on a shoestring budget, where you spend your financial resources can be a prickly situation. Far too often, I see new business owners who in some sense are really penny wise but pound foolish as the old adage goes. When is the right time to get yourself legal help? Do you really need an outside person to do your books or can you do it yourself? Does it merit having a financial person talk to about entity planning and business structure? Can’t you just figure this stuff out yourself? Even with many years of corporate experience, I faced these same questions when I opened my business. The costs for some of these professional feels like a waste of money when you need those precious resources for things like marketing, staffing, and technology. However, I will tell you that a big mistake in any of the areas below can be a brutal blow ...

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