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Entrepreneur Series Lesson 10 – Passion, Persistence, and Perseverance

Lessons one through nine of my entrepreneur series were lessons extracted from my own business and other business owners across the country over the past twenty years.   Undoubtedly in your first year of business, you will make your fair share of mistakes like anyone starting a new venture.   There are so many valuable pieces of wisdom to learn as an entrepreneur, but here are my big three traits you must have to truly succeed in your business. Passion – Many business ventures people conjure up in their heads often revolve around the dreams of making a lot of money.  While building your wealth can be an outcome of a successful entrepreneurial pursuit, passion around your dreams is what will get you through the good times and the bad times.   When you get out of bed every day with emotions that are so compelling around what you are doing, it becomes easy to motivate others to get excited around that dream.    ...

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Entrepreneur Series – Lesson 8 – The Marketing Plan

Marketing your products and services is the lifeblood of a new business.   While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.   In my opinion, if you look at the three big areas of business: marketing, the actual product or service you are offering, and client service, marketing is the one driver that can help sustain a business even if the other two areas are slightly subpar.    There are really two parts to the marketing plan.   One section involves dealing with implementing strategies that will specifically drive new client acquisition.   The other arena is building the brand of your new company. Many new entrepreneurs substantially underestimate the time and money it will take do marketing in the first year of their business.    From a time perspective, your networking functions, community involvement, and meeting face to face with ...

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Should I Loan Money To A Friend?

All of us have had awkward money scenarios happen to us in our lives. There are the immediate face-to-face confrontations when a personal friend asks us for money while out on the town. Or what about the time that your college roommate asked you if they could borrow $5,000 or $10,000? Remember when your 2nd cousin said they would be starting a business and were wondering if you would invest $25,000 in the new venture? So, how do you handle a money situation that may make you lose sleep at night? Here are three smart money moves steps to diffuse the problem. Step 1: Empathize. Listen, and Show that you’ve heard by recapping what specifically the other person is wanting to do with the money. Make sure you initially understand it from their point of view. Indicate that you know that economic times are tough, and their individual circumstances are particularly difficult. In a certain sense you need to be ...

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Entrepreneur Series – Lesson 5 – You Must Hire Professional Consultants

Since many new entrepreneurial ventures are often started on a shoestring budget, where you spend your financial resources can be a prickly situation. Far too often, I see new business owners who in some sense are really penny wise but pound foolish as the old adage goes. When is the right time to get yourself legal help? Do you really need an outside person to do your books or can you do it yourself? Does it merit having a financial person talk to about entity planning and business structure? Can’t you just figure this stuff out yourself? Even with many years of corporate experience, I faced these same questions when I opened my business. The costs for some of these professional feels like a waste of money when you need those precious resources for things like marketing, staffing, and technology. However, I will tell you that a big mistake in any of the areas below can be a brutal blow ...

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Five Items To Always Buy Used

Since we pretty much live in a throwaway society, the savvy shoppers that know how to snap up good deals on those items others are readily willing to depart with can snag themselves a smart money moves deal.   Some garments of clothing such as socks, underwear, and shoes are never to be bought used unless you want to think twice every day you slip them on your body.   However, there are purchases that can really last for a long time and improve your bottom line if you shop the right way.    Here are my five items to always buy used. Office Furniture- Whether you are searching for new office furniture for that space you have leased or the home office you recently built out, there is a glut of office furniture on the market place.     Remember, that many companies have gone out of business over the past five years and this can allow you to grab a great deal by ...

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Entrepreneur Series – Lesson 4 – Avoid Rookie Mistakes

I am not a professional athlete.  However, I would imagine that the rookie year on any of the professional sports circuits has to be daunting in nature.   Not only are you in front of some type of large crowd, it takes some time getting used  to all of the decisions you have to make to be the best of the best in what you do for a living.   Far too often, new entrepreneurs can make first year decisions which can put a major dent in the first year of your new entrepreneurial venture.  Even someone who has a lot of corporate experience cannot understand the firefight of being a business owner until you have to meet your first payroll.One great idea my business partner and I have put into place in our business is the 48 hour rule.   We’ve set criteria around what a ‘key’ decision is for our business and once we have made a decision on the direction ...

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How do you build business when you go to networking events?

By Van Pappas, CFP ® I’ve been to many networking events in my life.  When I went to my first one, I asked myself what I wanted to get out of it.  Make a Sale? Meet more people?  Build my personal brand?  Even in this fast paced technological world, the old saying “people do business with people they know, like and trust” still holds true.  One of the best places to showcase yourself for this purpose is at a networking event.  So how do you build business when you are at a networking event? Active Listening While I have come up with a couple of variations of my elevator speech over the years, I have found that listening and asking the right questions is far more important.  Successful people listen to find out exactly what the other person is about.  The purpose of the event is to make connections and there is no better way to make a connection than ...

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