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Entrepreneur Series | Lesson 2: Incorrectly Pricing Your Product Or Service

In the first year of a start up operation, there is a great focus of energy from the new business owner on client acquisition. Gaining new customers opens the floodgates for the generations of revenue to pay the bills of the business. However, one of the tough lessons learned by young owners is not thinking clearly though pricing out the services of your business correctly. Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself. If you set this pattern up early with clients, it can be very difficult down the road to raise your prices with your initial customers. Here a few tips to determining if the price is right on your new product or ...

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The Drug Of Buying ‘Stuff’

The weather is warm and in the United States we are about to start enjoying some of the national pastimes of our country.   We love things like baseball, apple pie, the 4th of July, and grilling out in our backyards.    Oh yeah, and we also LOVE spending money.    In recent years, I’ve noticed that spending is more than just making a purchase here and there.  It’s almost a ‘crack’ like addiction, whether you wait for that Amazon package at the door or to take a photo of your tricked out new ride to post up on Facebook.   Like it or not, many Americans are addicted to the drug of buying ‘stuff’.    Why is this and how can you get your patterns changed on the home front? It seems pretty apparent that ease of access to drugs can make a user want more of them.  In our spending patterns, the ease of credit, access to our cash, and online transactions with ...

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Resell Your Coupons?

Are you one of those people who bought a big entertainment book that sat in your glove compartment until the end of the year when you realized you used only three coupons?  Or worse yet, did you recently spend money on a Groupon that you swore you would use only to let the money dwindle down the drain?  Once you buy a super deal voucher whether it is from Groupon or another coupon site, what do you do with it if you simply aren’t going to use it?    I guess you could put it on eBay, Craigslist, or just write it off as a loss.   However, a whole number of coupon / deal reseller sites have cropped up today to allow you to sell your deal to another willing buyer. Deals Go Round (www.dealsgoround.com), is labeled as a site where daily deals get a 2nd chance.   This site allows you to set up a deal wallet to allow you to ...

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Entrepreneur Series – Lesson 2 – Incorrectly Pricing Your Product Or Service

In the first year of a start up operation, there is a great focus of energy from the new business owner on client acquisition.   Gaining new customers opens the floodgates for the generation of revenue to pay the bills of the business.   However, one of the tough lessons learned by young owners is not thinking clearly though pricing out the services of your business correctly. Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself.   If you set this pattern up early with clients, it can be very difficult down the road to raise your prices with your initial customers. Here a few tips to determining if the price is right on your new product ...

Read More →