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Atlanta Small Business Profile – Rhonda & Frank Duffy, DUFFY Realty

ByAtlanta Small Business Network -September 11, 2019 On this week’s episode of the Atlanta Small Business Profile, our host Ted Jenkin catches up with Rhonda and Frank Duffy, founders of DUFFY Realty. DUFFY Realty has been for over 17 years, and their success and longevity stems from their ability to continually disrupt the real estate industry. Rhonda says that they approach the industry from a different angle, and look to the values of people that they serve. Frank too realized that there seemed to be a lot of waste and unnecessary costs associated with buying and selling property. According to Frank, the business didn’t require a huge leap of faith, it was very calculated and he was confident they would succeed. Rhonda and Frank decided to adopt a flat-fee pricing structure and a smaller commission when buyers close. This is significantly different than the traditional models that people are familiar with. However, neither Frank nor Rhonda were fearful that their ...

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