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Text Marketing Will Be As Big As E-Mail

My first computer was a Commodore 64, does that make me sound old?   It sure makes me feel old.   As technology continues to weave its way into our lives, so does the way that marketers evolve to get their messages in front of us as consumers.   Just text Ted to 89800 and click the link to learn more about me and you’ll see what I mean.   Let’s look at a quick evolution of how certain types of marketing is getting more difficult and why text marketing, in my opinion, is the complete wave of the future. Direct Mail- Let’s face it, when was the last time you got a pen pal letter or even a handwritten thank you note at home?   99% of your mail is either bills or junk mail.   20 years ago, direct mail marketing and packages such as Val-Pak were very popular. I have learned firsthand that you are lucky with a 1% hit rate with direct ...

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Save $1,000 On Your Cell Phone Bill?

How is it possible that such a simple device like our mobile phone has become so complicated?  I can remember back in 1991 when I had my first cell phone (that I couldn’t even detach) installed into my beautiful Dodge Shadow.   A phone was used pretty simply to make a phone call.  Today, we’ve got texting, calling, messaging, games, and thousands of applications with the electronic wallet not too far behind.    This means as the CEO of your family finances, you’ve got to more closely assess the cost of doing business with your mobile phone choice and your provider.  It’s important that you proactively seek out how to keep your bill lower as your mobile phone provider won’t be calling you with a discount on the bill.  Here are five ways you can control the costs on your family cell phone bill, and maybe even save as much as a $1,000 in the process. 1)  AVOID CONTRACTS! BUY A CONTRACT-FREE PHONE:   ...

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5 Ways To Cut Down Your Cell Phone Bill

Many of the clients I sit down with tell me how their basic bills continue to rise year over year.   Two of the main monthly costs that keep going up and up for many families are the cable bill and the cell phone bill.   Since mobile companies offer so many different types of plans with minutes, data, texting, and other additional options, it’s important that you review your family cell phone bill each year to see how you can keep costs to a minimum.   Here are five ways you can potentially cut down on your cell phone bill. Who Is Your Top Ten?- Most of the mobile phone companies will offer some type free minute program around your top ten friends and family you call the most.   Between my phone, my wife’s phone, and the two phones my daughters have, we checked to see which numbers were called the most so we could access the most amounts of free minutes.    ...

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Just One Pen Pal Letter . . . Please

Bills.   Nobody likes getting them in the mail and it’s even less fun for people to have to sit down over the weekend and pay them.    It’s part of the reason why on line bill paying has become so successful.  It isn’t just the fact that the whole process is much easier, but now that bills can be delivered electronically you don’t have that extra pain of opening up the envelope wondering just how much it’s going to be this month. If you are married or have a partner, usually one of you ends up being the main person that pays most or all of the bills.   You get that distinct pleasure of seeing cable, gas, electric, and credit card bills where you put most of your expenditures. Most of us, including me, for some bizarre reason look forward to getting the mail out of the mailbox to see what we get every day.   I don’t really know what we ...

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