How Marketers Manipulate Us To Buy More Stuff!!

Did you know that the highest paying job in America is and will always be marketing?  That’s right.  No matter how good your product is, it all doesn’t matter if you can’t get people to line up and make a purchase.   Marketers are smart.  Marketers are cunning.  Marketers (well some of them anyway) have learned the secret sauce that makes us want to buy more stuff even though we don’t really need it or even want it!   If you pay attention, you can learn the tricks of the trade but here are three ways that marketers learn how to separate you from your money: We Don’t Buy In Absolute Terms–   In one of my favorite books, Predictably Irrational by Dan Ariely, he discussed the theory of relative pricing vs. absolute pricing.   Don’t confuse this with the idea of presenting you with three choices knowing that you’ll likely pick the one in the middle.  In the case below of the Economist ...

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Three Ways Credit Card Companies Can Trick You

When the Dodd-Frank Wall Street Reform and Consumer Protection Act was put into place, credit card holders were supposed to benefit from the new regulation.    Consumers would receive new notifications for rate fee increases, statements would inform consumers on how long it would take to pay off balances, and credit issuers were required to mail bills at least 21 days before the due date.     Now that some time has passed since the Dodd-Frank Act, consumers are still struggling with all time high levels of credit card debt and the fine print coming from credit card companies are smaller than ever.   Here are three things you should keep an eye on so you don’t get stung by the credit card companies. Late Fees– Late fees are a big source of ways that credit card companies earn money.  Since many of us pay our bills through automatic payment, you should make sure you pay your credit card bill a few days before ...

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3 Simple Ways To Live The Frugal Life

These past few years we have seen a high level of unemployment, countless numbers of foreclosures, and many American citizens hitting hard times.  While many people are learning how to make ends meet, there can often be a struggle with how to have fun and live frugally at the same time.   Since many people define frugally different, I think about the term frugality by using phrases such as ‘economical’, ‘avoiding waste’, and ‘careful and diligent in the use of resources’.   Being frugal is about making good business decisions rather than the popular image of being cheap.   If you are thinking about entering the frugal life, here are three ways to begin thinking the right way about smart money decisions. Don’t be the first adopter of something ‘new’ – One really easy way to blow a bunch of money is have to be the first to own a new product when it hits the market place.    A good example of this ...

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