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Entrepreneur Series – Lesson 8 – The Marketing Plan

Marketing your products and services is the lifeblood of a new business.   While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.   In my opinion, if you look at the three big areas of business: marketing, the actual product or service you are offering, and client service, marketing is the one driver that can help sustain a business even if the other two areas are slightly subpar.    There are really two parts to the marketing plan.   One section involves dealing with implementing strategies that will specifically drive new client acquisition.   The other arena is building the brand of your new company. Many new entrepreneurs substantially underestimate the time and money it will take do marketing in the first year of their business.    From a time perspective, your networking functions, community involvement, and meeting face to face with ...

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Your Kid Just Received A National Award and a $3000 Bill!

I love my kids.   I really do.  Like any parent, you get excited when they get good grades, their sports teams do well, or they achieve something special that helps you feel like you are the parent of the year.    We all know that sports aren’t cheap.  It costs time and money between the gear you have to buy, the fees to joint different leagues, and potentially extra costs for additional coaching on the side.   With good grades, their also may be time and money for extra tutor’s, computers (which seem to be a necessity today for school), and overall school supplies. But how do you let your kid down easily when they have won something and you think it’s just a gimmick for an organization to make money?    For those of you who have kids who are ten to fifteen years old, you have all run across this scenario at one time or another.    You child comes home from ...

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Entrepreneur Series – Lesson 8 – The Marketing Plan

Marketing your products and services is the lifeblood of a new business.   While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.   In my opinion, if you look at the three big areas of business including marketing, the actual product or service you are offering, and client service, marketing is the one driver that can help sustain a business even if the other two areas are slightly sub par.    There are really two parts to the marketing plan.   One section involves dealing with implementing strategies that will specifically drive new client acquisition.   The other arena is building the brand of your new company. Many new entrepreneurs substantially underestimate the time and money it will take do marketing in the first year of their business.    From a time perspective, your networking functions, community involvement, and meeting face to ...

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If Time Equals Money You Better Know How To Uncheck A Box

The names of two very famous magazines are front and center on the racks of grocery and book stores all across the country.  Those two names are Time Magazine and Money Magazine.   As I’ve learned over the years, time and money are two really interchangeable parts and it is usually tough to have to both at the same time.   In a famous Eagles song they sing, “You can spend all of your time making money, or spend all of your money making time”. With the proliferation of the internet, we are often encouraged to sign up for services with different companies on line that are supposed to offer us services or deals that can save us time or money.  These range from our MP3 players to coupon sites to the colleges we attended. If you are like me, many days I open my e-mail and wonder how I got on the newsletter list which sits in my e-mail box that ...

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