Social Media is absolutely an integrated part of our lives today. We might have wondered whether or not the computers would take us over one day, and I have been noticing more and more automated social media moves that are starting to make us all look like robots. Using social media to post original content, pictures, cool selfies, and cutting edge articles are all fantastic. Here are five robotic moves I keep seeing on social media that we all have to put an end to right now.
- CONGRATS ON LINKED IN- I am seeing this one on LinkedIn all the time. When someone hits an anniversary for a job, LinkedIn prompts your network to say congratulations on your feed. If you really want to wish me congratulations then take a few minutes and write a note or share it with your network. Say congrats if you mean it not because you have slot machine like tendencies to just push the button.
- HAPPY BIRTHDAY ON FACEBOOK- Look, you both know me and really care about my birthday or not. What's worse than having 113 people you haven't seen since trigonometry in high school wish you a happy birthday? We are all so glad that the robot in you can click a button.
- YOU FOLLOW ME I FOLLOW YOU ON TWITTER- Just because you decide to follow me on Twitter doesn't mean I am going to auto click the button to follow you. It's not a strategy that makes sense to me. Follow me if you like my stuff and want to hear my great information and rants and raves. If I don't know you, I probably won't follow you. I'm tired of the robo followers.
- HASHTAG JUST BECAUSE- You all realize what a hashtag is supposed to be used for . . . right? The key here is that you want to start a separate conversation about something and the hashtag starts the chain. I'm so annoyed by people hashtagging everything in their posts and then it never really amounts to anything but a hill of beans. Another overused robo social media move.
- ROBO MOMMY- When it comes to Pinterest, the majority of users are women. Just because you can fire off hundreds of pictures of curtains, bathroom, and recipes doesn't mean you should. You still need to offer something cool to other Pinterest users or we wind up with pictures of more things then we will every have time to really see.
I'm a huge fan of social media and I encourage people I meet to get involved in growing their social presence. However, don't let the programs take over your ability to think for yourself. The idea of being social to engage with the friends, colleagues, and followers you have sharing all sorts of engaging content. Say what you mean and mean what you say, but don't fall into the trap of being robo social.
Written by: Ted Jenkin
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